Childhood Nutrition Initiative
As the mother of three kids ages 9 to14, I know it’s a balancing act to provide them with the foods that will help them grow into healthy adults and, at the same time, satisfy their desire for things that taste good and they enjoy eating.
I grew up in a home where my mother had this down pat. She is a wonderful cook, who whipped up delicious, well-balanced family meals that we shared together at 6 o’clock every night. As a typical first generation Italian-American family of that time, pasta was practically a food group of its own at our house. In fact, my brother, sister and I took comfort in the delightful routine of knowing what to expect for dinner every Sunday and Wednesday — pasta. And my mom certainly didn’t worry that she was feeding us too many carbs, or too much sodium or fat in the meatballs and marinara sauce she served with the spaghetti.
For most of today’s parents, in the age of a heightened need for convenience, constant information and worrisome childhood obesity rates, the balancing act can be a bit more complicated. And for the companies in the food industry that are serving their needs, it is an increasingly complex challenge to do so amidst growing demands from other stakeholders in the broader food chain – government, public health organizations, NGO’s, schools, retailers and consumers.
From 'Formulating Ideas'