Food Processing Top 100 lister General Mills has introduced an innovative new concept in e-commerce with its Betty Crocker branded Red Spoon Squad.

According to InternetRetailer.com, General Mills has been testing RedSpoonSquad.com, which allows consumers to learn about new recipes, recieve cooking instructions based on the consumers' culinary level and also arrange for a personal visit from a Red Spoon Squad expert.

Betty Crocker is working with BrandJourney Venturing, a web technology development firm that is building and temporarily operating the new sites for General Mills.

Personally, I think this idea is GENIUS. 

I'm up to page 324 of Julia Child's memoir, My Life in France. It's a fabulous book about her travels around Europe with her husband, Paul, and her ascension to the role of French Chef we all grew to know and love.

For those who may not know a lot of back story on Julia or her first cookbook, Mastering the Art of French Cooking was a 10 year endeavor among she and two friends. Julia rifled through French recipe after French recipe to not only translate the language, but also the measurements, food types and cooking times.