When it comes to all natural and organic foods, consumers are wiser to the differences than most marketers might think and eager to purchase them if the price is right, according to a recent survey conducted by Harrisburg, Pa.-based marketing agency Pavone. More than three-quarters of respondents said they would prefer to purchase organic and all natural goods if comparably priced with other leading brands.

This is me. Erin Erickson. FoodProcessing.com web editor and mommy blogger extraordinaire. My job as the web editor doesn't give me a lot of opportunity to declare to readers the most interesting jobs I have in the world: being a parent to two kids ages 13 (a girl) and 7 (a boy). We try to eat healthy at our house; however, time doesn't always let us indulge that fantasy so we rely on the very things I post on FP every day: prepared, packaged and processed foods.