I recently received an e-mailed press release from The Cornucopia Institute, which claims to be a Wisconsin-based organic industry watchdog. The Cornucopia Institute was lamenting about Sara Lee's recent marketing over a product called EarthGrains Bread.

When it comes to all natural and organic foods, consumers are wiser to the differences than most marketers might think and eager to purchase them if the price is right, according to a recent survey conducted by Harrisburg, Pa.-based marketing agency Pavone. More than three-quarters of respondents said they would prefer to purchase organic and all natural goods if comparably priced with other leading brands.