How much media can any one person consume? As a technologically-impaired geezer, I like to do one (two, when desperate) things at the same time. But according to BIGresearch's latest Simultaneous Media Survey (SIMM 11) of 15,727 people, I'm in the minority. Respondents say the only way to keep up with the deluge of media options is to multitask with other media at the same time.
"TV's influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging and blogging all increased," says Gary Drenik, president of BIGresearch. "Co ...
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