In 2011, the ice cream and frozen novelty market emerged from two years of struggling sales and posted a 4.1 percent increase from the previous year (retail sales of $10.7 billion) and is poised for continued growth of another 4 percent in 2012, according to research from Mintel.
When buying ice cream or other frozen novelties, 94 percent of respondents say they base their decision on flavor, 83 percent look at price and 72 percent look for a sale or promotion. When it comes to brand loyalty, 68 percent make their selections based on brand alone.