Halloween is the season of ghosts, goblins, and most of all, candy.
According to The Nielsen Co., U.S. consumers are expected to purchase more than $2.1 billion in candy this Halloween season (the 10 week period ending Nov. 4). The holiday generates the greatest sales volume of sweets for the entire year, with candy sales expected to jump nearly 63 percent compared to the previous ten week period.
"There's no doubt about it -- when doorbells ring on October 31, consumers respond with candy, and lots of it," says Todd Hale, senior vice president of Consumer & Shopping Insights, Nielsen C ...